After fours years of tweaking and pivoting,
WorldTV, which brings a TV channel-viewing experience to online video publishing, finally think it has the model right and is flicking the switch on an in-app store for � la carte premium features. The 'friends and family'-funded company
has been cashflow positive since 2009 but after experimenting with an ad-supported model, which proved disappointing, and pitting this against selling add-on 'subscription' products, World TV has settled on the latter with the launch of its own custom-built store offering 33 subscription/add-ons available for instant purchase, some of which are available for a one-off payment while others produce recurring monthly revenue.
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