Tracks Is Sort Of Like Color For Normal People

Of all the things written about the heavily funded Color, there is no denying that it's confusing to a lot of people, at least at first. Updates have helped this a bit, but the app relies so much on technology in the background, that it almost seems as if you're doing something wrong when you're using it. Tracks, a new app launching today at TechCrunch Disrupt in New York, offers similar photo clusters done on the fly. But it's much, much easier to understand. The examples the team gives for uses range from a pub crawl with friends to a family vacation. You and the people with you (who have to be explicitly invited into a group, rather than Color's automatic method) create picture albums on the fly. These are called Tracks. And these tracks are then viewable both in the app and on the web in a beautiful, optimized experience.

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